A fast, branded reference for your API — with syntax-highlighted code samples, full-text search, an AI assistant that answers from your reference, and a built-in MCP server.
Trusted by API and developer-tools teams

Hand-rolled docs sites are slow to ship, painful to search, and invisible to AI. HelpGuides gives you a branded, full-text-searchable reference with code samples, a chatbot that answers from your endpoints, and an MCP server so AI agents can read and update docs as your API evolves.
Code samples
Drop fenced code blocks in any language. They render with proper highlighting, line numbers, and a one-click copy. Wrap them in tabs to show the same call in cURL, JavaScript, Python, and Go.
AI Assistant
Developers ask “how do I authenticate a webhook?” and get an answer grounded in your actual endpoints, with links to the exact section. Embeddable on your marketing site, docs site, or in-app.
Branding
Custom domain, your accent color, your logo, a header link back to your dashboard. Looks like a first-class part of your product, not a third-party docs site.
API + MCP
When you ship a new endpoint, ask Claude to write the doc and let it commit a draft via MCP. Six tools cover read, create, update, image upload, list collections, and identity.
Every endpoint page is server-rendered, semantically marked up, and indexed in Google with FAQ structured data. When a developer searches “your-api 401 unauthorized,” your docs are the first thing they see.
Less ceremony, more shipping. The little things that add up over a year of writing.
See every search a visitor ran that returned no answer — the highest-signal backlog for what to write next.
Invite your team. Super-admin, company-admin, and member roles. Track who created and last updated every article.
Logo, accent color, custom domain, dark mode, embed widget — every surface inherits your brand without writing CSS.
Generate drafts from screenshots, polish in WYSIWYG, and let an AI agent extend articles via the MCP server.
“We replaced three different tools with HelpGuides. Our docs are now on docs.levelupdemo.com, our AI assistant deflects half our support tickets, and writing a new article takes ten minutes instead of an afternoon.”
| Feature | HelpGuides | Intercom | Zendesk | Freshdesk |
|---|---|---|---|---|
| Custom domain for docs | ||||
| AI chatbot trained on your docs | Built-in | Paid add-on | Paid add-on | Paid add-on |
| AI authoring from screenshots | ||||
| Public + private docs in one product | Limited | Limited | ||
| MCP server for AI agents | ||||
| Starts at | Free | $$$ | $$ | $$ |
Create your portal in 60 seconds. No credit card required.
Paste from Notion, generate from screenshots, or write fresh in the WYSIWYG editor.
Drop the AI chatbot on your site with one snippet, or point docs.yourcompany.com at your portal.
It overlaps for the reference-docs use case. HelpGuides emphasizes a branded customer-facing experience plus a built-in AI chatbot and MCP server. If you need OpenAPI ingest and try-it-out widgets, those are on our roadmap — talk to us if that's blocking.
OpenAPI ingest isn't built in yet. Most teams write reference pages directly in the editor or generate drafts from screenshots/Markdown. Get in touch if OpenAPI auto-import would unblock you.
Yes. Use a tabs component to show the same call in cURL, JavaScript, Python, etc. Syntax highlighting covers 180+ languages out of the box.
Yes — every paid plan includes a custom domain with automatic SSL. Point a CNAME and we handle the rest.
Either. The chatbot is a vanilla-JS widget — drop one snippet on your marketing site, in-app, or directly on the docs site.
Yes. The MCP server exposes six tools for reading, writing, and uploading. AI-authored writes default to draft so your team always reviews before publish.
Yes — unlimited articles on free, including custom branding. Free includes 10 AI chatbot credits per month; PRO bumps to 100 and unlocks the AI authoring features.
You skip the build pipeline. There's no Markdown repo, no deploy step, no broken CSS. Write in the editor, click publish, and your edits are live in seconds — with search, chatbot, and AI authoring you'd have to bolt on separately.
Free to start. No credit card. Custom domain on all paid plans.